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GMD 102 Visual Communications and Design

This course provides an introduction to communication design theory and strategy. Students will learn techniques to incorporate principles and elements of design into digital visual communication. Students will develop an understanding of visual images, symbols, and messaging in art, photography, and digital media. Students will learn to apply these theories to design concepts and to analyze visual communications. The course will focus on the aesthetics of visual images and symbols for visual literacy. The cross-disciplinary nature of this course will foster understanding, innovation, and creativity in visual communication design. (3)