MKT 4410 MARKETING RESEARCH
This course is designed as an introduction to basic tools of marketing research. The applica- tion of behavioral science and quantitative methods to solving marketing problems. Hypothesis testing, questionnaire construction, sampling, and data analysis. Techniques include statistical inference tests, decision theory, Chi-square, and regression and correlation. Prerequisites: MKT 3410 and MGS 2120 CAT. NO CHANGED FROM MGS 4410 - 6/1/98 CAT. TITLE FORMERLY: INTRODUCTION TO MARKETING RESEARCH. - 02/23/06 revised 2/23/06 COURSE REVISED AND NUMBER CHANGED TO MKT 3550 03/19/09