2017-2018 Undergraduate Catalog

GD 3230 COPYWRITING FOR ADVERTISING

COURSE : GD 3230 SEMESTER HOURS: THREE (3) PREREQ: ENG 1020 or ENG 1030, GE 2025, GD 3220 COURSE TYPE: Required for BFA: Graphic Design, Advertising Emphasis; elective for all others ENROLLMENT LIMIT: 18 A studio/lecture course developing copywriting in advertising. The fundamentals of writing will be primarily for print, as well as radio, TV, and the web. Students will create advertisement with a visual and verbal component. Emphasis will be on the copywriting and design necessary to create advertisements, building on prior knowledge of strategy and concept formulation. Supply fees and laptop required. This course replaces VC 3221 Course description was revised as of 4/6/10

Credits

3

Prerequisite

GD 3220 or VC 3220

Offered

EVERY SPRING