HOSP 173 Event Management
This course examines the impacts of special events, conceptualizes the event, and the economic impact of special events. The strategic cycle, planning functions, marketing of events, sponsorship, life cycle, control, budget and the logistics of event planning are presented.
HOSP 173Event Management
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
II. Course Specification
Course Type
Program Requirement
Credit Hours Narrative
3 Credits
Semester Contact Hours Lecture
45
Grading Method
Letter grade
III. Catalog Course Description
This course examines the impacts of special events, conceptualizes the event, and the economic impact of special events. The strategic cycle, planning functions, marketing of events, sponsorship, life cycle, control, budget and the logistics of event planning are presented.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Describe the differences between corporate centers, conference centers, expositions and trade shows.
- Explore and discuss initial planning and budgeting.
- Identify and discuss organization and timing.
- Describe determining the site location process.
- Identify and discuss transportation needs and requirements.
- Identify and discuss venue requirements.
- Discuss ADA requirements.
- Identify and discuss food and beverage requirements.
- Describe and execute banquet and meeting set up.
- Discuss the marketing process in event services.
- Discuss contracts and negotiations.
- Discuss convention billing and post convention review
V. Topical Outline (Course Content)
A. Determine appropriate venues for events
B. Prepare and plan a major event
C. Set-up banquet and meeting rooms
D. Complete a Banquet Event Order
E. Student must complete four hours working an event
F. Use of technology at events
G. Contracts and negotiations
H. Responsible alcohol service
VI. Delivery Methodologies
Required Assignments
Chapter homework and case studies with each chapter 1-18
Plan, execute and present a major event
Four hours of event participation
Set-up meeting and banquet room
Complete a Banquet event order
Required Exams
Chapter tests
Final exam with certification from the American Hotel and Lodging Association
Completed event with class presentation
Required Text
Convention Management and Service. Astroff and Abbey. 8th edition. Professional Meeting Management: Comprehensive Strategies for Meetings, Conventions and Events. Professional Convention Management Association. 5th edition.
Specific Course Activity Assignment or Assessment Requirements
Chapter homework and case studies with each chapter 1-18
Plan, execute and present a major event
Four hours of event participation
Set-up meeting and banquet room
Complete a Banquet event order
Chapter tests
Final exam with certification from the American Hotel and Lodging Association
Completed event with class presentation