BUSM 262 Business Plan Development

The development of a business plan for use as a guide in starting and operating a successful business. Requires students to research ideas, markets, financial needs, development of pro-forma financial statements, and other data to prepare a complete and realistic business plan. The plan will be developed in a step-by-step process following a typical business plan outline.

Credits

3

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

General Education Competency

[GE Core type]

BUSM 262Business Plan Development

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

Business Management & Entrepreneurship

II. Course Specification

Course Type

Program Requirement

General Education Competency

[GE Core type]

Credit Hours Narrative

3

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

Grading Method

Letter grade

Repeatable

N

III. Catalog Course Description

The development of a business plan for use as a guide in starting and operating a successful business. Requires students to research ideas, markets, financial needs, development of pro-forma financial statements, and other data to prepare a complete and realistic business plan. The plan will be developed in a step-by-step process following a typical business plan outline.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

• Business Plan Development
• Demonstrate understanding of the principles of defining innovative business opportunities and developing new business ventures.
• Utilize screening and feasibility tools and be able to conduct a feasibility analysis to determine the worthiness of a potential new business idea.
• Complete a full business plan including the development of an executive summary, industry and market analysis, a marketing strategy and plan, operation plans, product/service development plan, and company structure.
• Identify financial requirements of a new business and be able to understand and develop pro forma financial statements (e.g. income statement, balance sheet, cash flow, etc.)
• Explain federal, state, and local regulations that affect small business ownership.
• Compare and contrast characteristics of business to business e commerce and business consumer e commerce.

V. Topical Outline (Course Content)

VI. Delivery Methodologies

Required Assignments

Title Student Learning Outcomes(s) Step 1: Business Idea Brainstorming 1, 2, 3, 6 Step 2: Naming Your Business 1, 2, 3, 5 Step 3: Mission Statement 1, 2, 3 Step 4: Goals/Outcomes 1, 2, 3 Steps 5 & 6: Start Up Costs & Break Even Point 1, 2, 3, 4 Step 7: Business Entity Type 1, 2, 3 Step 8: Demographics/Psychographics/Socialgraphics 1, 2, 3 Step 9: Exploring Your Competition 1, 2, 3 Step 10: Researching Your Location 1, 2, 3, 5 Step 11: Exploring Trends 1, 2, 3, 5 Step 12: Pricing and Positioning 1, 2, 3, 4 Step 13: Product Packaging 1, 2, 3, 4 Step 14: Distribution Channels 1, 2, 3 Step 15: Sales Channels 1, 2, 3, 6 Step 16: Branding 1, 2, 3 Step 17: Promotional Strategy 1, 2, 3, 6 Step 18: Management and Personnel 1, 2, 3 Step 19: Exit Strategy 1, 2, 3 Step 20: Financials 1, 2, 3, 4 Step 21: Supplemental Information 1, 2, 3 Step 22: Executive Summary 1, 2, 3 Final Business Plan 1, 2, 3, 4, 5 Franchise Worksheet 4, 5 Valuation and Loans 4 Business Plan Presentation 1, 2, 3, 4, 5 Final Exam 1, 2, 3, 4, 5, 6

Required Text

1. 2.

Required Materials

Required Activities

Specific Course Activity Assignment or Assessment Requirements

Title Student Learning Outcomes(s) Step 1: Business Idea Brainstorming 1, 2, 3, 6 Step 2: Naming Your Business 1, 2, 3, 5 Step 3: Mission Statement 1, 2, 3 Step 4: Goals/Outcomes 1, 2, 3 Steps 5 & 6: Start Up Costs & Break Even Point 1, 2, 3, 4 Step 7: Business Entity Type 1, 2, 3 Step 8: Demographics/Psychographics/Socialgraphics 1, 2, 3 Step 9: Exploring Your Competition 1, 2, 3 Step 10: Researching Your Location 1, 2, 3, 5 Step 11: Exploring Trends 1, 2, 3, 5 Step 12: Pricing and Positioning 1, 2, 3, 4 Step 13: Product Packaging 1, 2, 3, 4 Step 14: Distribution Channels 1, 2, 3 Step 15: Sales Channels 1, 2, 3, 6 Step 16: Branding 1, 2, 3 Step 17: Promotional Strategy 1, 2, 3, 6 Step 18: Management and Personnel 1, 2, 3 Step 19: Exit Strategy 1, 2, 3 Step 20: Financials 1, 2, 3, 4 Step 21: Supplemental Information 1, 2, 3 Step 22: Executive Summary 1, 2, 3 Final Business Plan 1, 2, 3, 4, 5 Franchise Worksheet 4, 5 Valuation and Loans 4 Business Plan Presentation 1, 2, 3, 4, 5 Final Exam 1, 2, 3, 4, 5, 6 1. 2. 1. 2.