BUSM 166 Retailing & Merchandising Managmnt

Students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussion and projects.

Credits

3.00 Credits

BUSM 166Retailing & Merchandising Managmnt

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

II. Course Specification

Credit Hours Narrative

3.00 Credits

III. Catalog Course Description

Students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussion and projects.

IV. Student Learning Outcomes

V. Topical Outline (Course Content)

VI. Delivery Methodologies