Marketing Specialization
The Marketing specialization addresses the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational goals. Consideration is given to social, ethical, economic, and international environments.
Requirements
18 credits
Introduction (3 credits)
Complete one introduction course.
| BUS-100 | Introduction to Business | 3 credits |
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| or | |
| BUS-101 | Introduction to Sport Administration | 3 credits |
Core Courses (6 credits)
| BUS-360 | Principles of Marketing | 3 credits |
| ECN-200 | Principles of Economics | 3 credits |
Elective Courses (9 credits)
Complete 9 credits from the following.
| BUS-366 | Marketing Communication | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |