Marketing and Digital Media Major
Students pursuing a Marketing and Digital Media major are introduced to essential concepts in business, marketing and a variety of visual digital communication areas. The Marketing and Digital Media major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly-shifting digital landscape in today's internet-driven world. Students pursuing this major cannot double major with Business Administration and/or Art and Design. The internship fulfills the Capstone course requirement.
Major Requirements
35 credits
Prerequisites (3 credits)
The credits for the math requirement (MAT-125 or above) are counted in the Professional Foundations minor.
| ECN-200 | Principles of Economics | 3 credits |
| MAT- | One course MAT-125 or higher | 3-4 credits |
Business Introduction (3 credits)
Complete one introduction course.
| BUS-100 | Introduction to Business | 3 credits |
| - | or | |
| BUS-101 | Introduction to Sport Administration | 3 credits |
Business and Accounting Core (11 credits)
| ACC-221 | Financial Accounting | 3 credits |
| BUS-225 | Principles of Management | 3 credits |
| BUS-360 | Principles of Marketing | 3 credits |
| INT-497 | Internship | 1-6 credits |
Two credits of internship are required.
Advanced Marketing Courses (6 credits)
Complete 6 credits from the following.
| BUS-366 | Marketing Communication | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |
Art and Digital Media Core (3 credits)
| ART-171 | Introduction to Digital Media | 3 credits |
Art and Digital Media Electives (9 credits)
Complete 9 credits from the following.