MKT 4300 NEW PRODUCT DEVELOPMENT
This course integrates aspects of strategic management, entrepreneurial mind-set, creativity and innovation to develop skills and capabilities needed to create and launch new products. Emphasis is placed on identifying opportunity, generating product concept, evaluating the new product project, and developing and launching the product. Best practices and cases using the latest examples are covered to help maximize launch and success of new product. Prerequisite(s): MGS 2030, MKT 2500, MGS 2150
Prerequisite
MGS*2030 MKT*2500 MGS*2150