MKT 4240 CONTEMPORARY ISSUES IN MKT
This course is designed to explore emerging issues and challenges in marketing. Topics include Customer Relationship Marketing, Marketing Yourself, Entrepreneurship Marketing, New Technology Marketing, New Product Development, and Social and Non-for-profit Marketing. The course has an experiential component including the use of analytical tools and case analyses (formerly 3481). Elective, Semester Hours: Three (3) credits Prerequisite(s): MKT 2500
Prerequisite
MKT*2500 MKT*3510