COMM 3103 MEDIA ADVERTISING & SALES
COURSE COMM 3103 SEMESTER HOURS: 3 PREREQ: COMM 2503 ENROLLMENT LIMIT: 20 COURSE TYPE: ELECTIVE An examination of the concepts and process of media advertising focusing on the economic, regulatory, global and social forces that impact the management of advertising campaigns in the radio, television, cable and telecommunication industries. Students will complete a three part advertising campaign. REPLACES MED 3100