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Fall Semester 2021 Catalog

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Marketing Management, Diploma

Overview

Offered at the Augusta campus

Entrance Dates: Fall, Spring, and Summer
Length of Program: Four Terms
Credit Hours Required for Graduation: 43

Program Description: The Marketing Management program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, and/or entrepreneurship. High school graduation or GED is required for admission to this program.

Employment Opportunities: Marketing Management graduates are qualified to pursue career opportunities with companies in sales, customer service, and management training positions. Entrepreneurial opportunities are also pursued by graduates.

Curriculum Outline

Basic Skills Courses, 8+ credits

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Occupational Courses, 23+ credits

BUSN 1190DIGITAL TECHNOLOGIES IN BUSINESS

2
OR
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
OR
BUSN 1430DESKTOP PUBLISHING AND PRESENTATION APPLICATIONS

4
 
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3

Guided Electives, 3 credits

(A minimum of 3 credit hours from the following list is required.)

ACCT 2145PERSONAL FINANCE

3
BUSN 1430DESKTOP PUBLISHING AND PRESENTATION APPLICATIONS

4
DMPT 1000INTRODUCTION TO DESIGN

4
MGMT 1105ORGANIZATIONAL BEHAVIOR

3
MGMT 1115LEADERSHIP

3
MGMT 1120INTRODUCTION TO BUSINESS

3
MGMT 1125BUSINESS ETHICS

3
MGMT 2115HUMAN RESOURCE MANAGEMENT

3
MGMT 2215TEAM PROJECT

3
MKTG 2500EXPLORING SOCIAL MEDIA

3

(Completion of one specialization is required)

Marketing Management Specialization, 12+ credits

MKTG 1370CONSUMER BEHAVIOR

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2060MARKETING CHANNELS

3
MKTG 2070BUYING AND MERCHANDISING

3

OR Entrepreneurship

Entrepreneurship Specialization, 12 credits

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MKTG 2070BUYING AND MERCHANDISING

3
MKTG 2210ENTREPRENEURSHIP

6

OR

Social Media Specialization, 12 credits

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2500EXPLORING SOCIAL MEDIA

3
MKTG 2550ANALYZING SOCIAL MEDIA

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
OR
MKTG 2210ENTREPRENEURSHIP

6

Guided Pathway - Entrepreneurship Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

 

 

Augusta Day Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Fall Semester

ENGL 1101COMPOSITION AND RHETORIC

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Spring Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
 
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 2090MARKETING RESEARCH

3
MKTG 2300MARKETING MANAGEMENT

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
ACCT 1100FINANCIAL ACCOUNTING I

4
BUSN 1190DIGITAL TECHNOLOGIES IN BUSINESS

2
OR
BUSN 1430DESKTOP PUBLISHING AND PRESENTATION APPLICATIONS

4
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
 

Year 2 Fall Semester

MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Spring Semester

MKTG 2210ENTREPRENEURSHIP

6
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE

3
 

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Summer Semester

ENGL 1101COMPOSITION AND RHETORIC

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Fall Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
 
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1190DIGITAL TECHNOLOGIES IN BUSINESS

2
OR
BUSN 1430DESKTOP PUBLISHING AND PRESENTATION APPLICATIONS

4
 

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
XXXX XXXX
GUIDED ELECTIVE

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Augusta Day Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Day Program

Year 1 Spring Semester

ENGL 1101COMPOSITION AND RHETORIC

3
 
MATH 1101MATHEMATICAL MODELING

3
OR
MATH 1103QUANTITATIVE SKILLS AND REASONING

3
OR
MATH 1111COLLEGE ALGEBRA

3
 
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
XXXX XXXX
GUIDED ELECTIVE

3
 

Year 1 Summer Semester

XXXX XXXX
HUMANITIES/FINE ARTS AREA IV*

3
 
ECON 1101PRINCIPLES OF ECONOMICS

3
OR
ECON 2106PRINCIPLES OF MICROECONOMICS

3
OR
ECON 2105PRINCIPLES OF MACROECONOMICS

3
 
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
MGMT 1100PRINCIPLES OF MANAGEMENT

3
 

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
MKTG 2300MARKETING MANAGEMENT

3
XXXX XXXX
GENERAL EDUCATION ELECTIVE*

3

*A list of General Education Area I, II, III, IV courses can be found in the General Education

Core Curriculum Section of this catalog.

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
ACCT 1100FINANCIAL ACCOUNTING I

4
 
BUSN 1190DIGITAL TECHNOLOGIES IN BUSINESS

2
OR
BUSN 1430DESKTOP PUBLISHING AND PRESENTATION APPLICATIONS

4
 

Augusta Evening Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Fall Semester

ENGL 1101COMPOSITION AND RHETORIC

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3

Year 1 Summer Semester

COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1160PROFESSIONAL SELLING

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3
 

Year 3 Fall Semester

XXXX XXXX
GUIDED ELECTIVE

3

Augusta Evening Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Spring Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 2 Spring Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
MKTG 2210ENTREPRENEURSHIP

6
 

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3
 

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
 

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GUIDED ELECTIVE

3
 

Augusta Evening Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Associate of Applied Science Degree

CAMPUS: Augusta Evening Program

Year 1 Summer Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Spring Semester

MKTG 1100PRINCIPLES OF MARKETING

3
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 

Year 3 Summer Semester

XXXX XXXX
GUIDED ELECTIVE

3

Guided Pathway - Marketing Management Specialization

You may click on any course below to view the course description and prerequisite information.

Students who do not follow the Course Sequence listed below may not be able to complete the program in the number of semesters shown.

 

 

Augusta Day Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Summer Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
 

Year 1 Spring Semester

MKTG 2060MARKETING CHANNELS

3
MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
XXXX XXXX
GUIDED ELECTIVE

3

Year 2 Summer Semester

MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

 

Augusta Day Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Spring Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 2060MARKETING CHANNELS

3

Year 1 Summer Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 1370CONSUMER BEHAVIOR

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
 

Year 1 Fall Semester

MKTG 1100PRINCIPLES OF MARKETING

3
MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
XXXX XXXX
GUIDED ELECTIVE

3

 

Augusta Day Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Day Program

Year 1 Fall Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MATH 1012FOUNDATIONS OF MATHEMATICS

3
COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 1 Summer Semester

MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3
MKTG 1160PROFESSIONAL SELLING

3
MKTG 2010SMALL BUSINESS MANAGEMENT

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3
MKTG XXXX
Marketing Elective

3

 

Augusta Evening Program, Fall Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Fall Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 1 Spring Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1160PROFESSIONAL SELLING

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Year 3 Fall Semester

XXXX XXXX
GUIDED ELECTIVE

3

 

Augusta Evening Program, Spring Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Spring Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 1 Summer Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 2 Spring Semester

MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3
 
MKTG 2210ENTREPRENEURSHIP

6

MKTG 2300: Prerequisite: MKTG 1100

Year 2 Summer Semester

MKTG 2010SMALL BUSINESS MANAGEMENT

3
 
EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 3 Spring Semester

MKTG 2090MARKETING RESEARCH

3
XXXX XXXX
GUIDED ELECTIVE

3
 

Augusta Evening Program, Summer Start

PROGRAM NAME: Marketing Management

AWARD: Diploma

CAMPUS: Augusta Evening Program

Year 1 Summer Semester

ENGL 1010FUNDAMENTALS OF ENGLISH I

3
MKTG 1160PROFESSIONAL SELLING

3

Year 1 Fall Semester

MATH 1012FOUNDATIONS OF MATHEMATICS

3
MKTG 1130BUSINESS REGS AND COMPLIANCE

3
OR
PARA 1150CONTRACTS, COMMERCIAL LAW AND BUSINESS ORGANIZATIONS

3

Year 1 Spring Semester

COMP 1000INTRODUCTION TO COMPUTER LITERACY

3
MKTG 1100PRINCIPLES OF MARKETING

3

Year 2 Summer Semester

EMPL 1000INTERPERSONAL RELATIONS AND PROFESSIONAL DEVELOPMENT

2
OR
PSYC 1010BASIC PSYCHOLOGY

3
 
MKTG 2010SMALL BUSINESS MANAGEMENT

3

Year 2 Fall Semester

MKTG 1190INTEGRATED MKTG COMMUNICATION

3
MKTG 2070BUYING AND MERCHANDISING

3

Year 2 Spring Semester

MKTG 2090MARKETING RESEARCH

3
MKTG 2210ENTREPRENEURSHIP

6
 
MKTG 2290MARKETING INTERNSHIP/PRACTICUM

3
OR
MKTG 2300MARKETING MANAGEMENT

3

MKTG 2090, MKTG 2300: Prerequisite: MKTG 1100

Year 3 Summer Semester

XXXX XXXX
GUIDED ELECTIVE

3