Business Analytics, Bachelor of Science
Purpose
Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations. The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.
Program of Study
The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data. Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, existing courses from the College of Technology, and specialized courses in the area of business analytics.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the program chair. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301, Organizational Behavior may also be completed as a co-op. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5. The student must inform the Director of the Co-op program and the Business Analytics Program Chair one semester before they would like to begin a co-op assignment.
Program Competencies
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:
- Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
- Utilize critical thinking strategies to evaluate problems, and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
- Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
- Apply the ethical standards as required by professionals in the business analytics field.
Curriculum - General Education Requirements
English Composition (12 Credits)
Humanities Elective (6 credits)
| BBM 319 | Business Ethics | 3 |
| COM 245 | Writing for the Media | 3 |
| DSN 110 | Fundamentals of Drawing | 3 |
| TEC 215 | Basic Photography | 3 |
| VMG 313 | Aesthetics of Film | 3 |
| Culinary Arts Elective | 3 |
| Drama Elective | 3 |
| Ethnic Studies Elective | 3 |
| Fine Arts Elective | 3 |
| Foreign Language Elective | 3 |
| History Elective | 3 |
| Humanities Elective | 3 |
| Literature Elective | 3 |
| Music Elective | 3 |
| Philosophy Elective | 3 |
| Religion Elective | 3 |
Social Science Electives (6 credits)
Mathematics (3 Credits)
| MAT 205 | Introductory Survey of Mathematics | 3 |
Natural Science (3 or 4 Credits)
(See Program Requirements)
Computer Operations (3 Credits)
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
Critical Analysis (3 Credits)
| PHI 100 | Introduction to Critical Thinking | 3 |
Citizenship (3 Credits)
All College of Business students are to take HUM 381.
Business Core (33 credits)
Prerequisite Note:
BBM 201 is the prerequisite for BBM 301.
ENG 122 is the prerequisite for BBM 320.
MAT 312 is the prerequisite for BBM 325.
The successful completion of all Business Analytics business core courses is the prerequisite for BBM 402.
Note: BBM 301 is available as a co-op.
Business Analytics Core (33 credits)
| BBM 412 | Project Management | 3 |
| BBA 305 | Advanced Excel for Business Analytics | 3 |
| BBA 350 | Advanced Statistics for Business Analytics | 3 |
| BBA 420 | Data Mining | 3 |
| BBA 430 | Big Data and Visualization | 3 |
| BBA 480 | Capstone Business Analytics | 3 |
| ECO 102 | Economics II | 3 |
| ISM 330 | Business Intelligence | 3 |
| ISM 410 | Physical Design and Implementation with DBMS | 3 |
| ISM 420 | Data Modeling and Warehousing | 3 |
| PHI 314 | Ethics for Computer Professionals | 3 |
ISM Prerequisite Note:
ISM 330 and ISM 410: The prerequisite is CTA 326 or equivalent.
ISM 420: The prerequisite is CTA 326 or equivalent and ISM 410.
PHI Prerequisite Note:
PHI 314: The prerequisite is BCS 206.
BBM Prerequisite Note:
BBM 325: The prerequisite is CTA 326.
BBM 412: The prerequisite is BBM 201.
BBA Prerequisite Note:
BBA 350: The prerequisite is BBA 305 and MAT 312.
BBA 420: The prerequisite is BBA 350.
BBA 430: The prerequisite is ISM 330.
ECO Prerequisite Note:
ECO 102: The prerequisite is ECO 101.
Note:
BBA 480: This is the last course to be taken. All courses listed in the BBA Core are required to be taken before the Capstone with a minimum grade of "C."
Business Electives (9 credits)
Choose from the following:
BBA Prerequisite Note:
BBA 360: The prerequisite is BBA 350.
BBA 370: The prerequisite is BBA 305.
BBA 380: The prerequisite is BMK 305 and BBA 305.
BBA 440 and BBA 450: The prerequisite is BBA 430.
Certain courses may be available as a co-op.
Free Electives (6 credits)
Suggested Program Sequence
Freshman
1st Semester
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
| ENG 121 | English Composition I | 3 |
| MAT 205 | Introductory Survey of Mathematics | 3 |
| PHI 100 | Introduction to Critical Thinking | 3 |
| ECO 101 | Economics I | 3 |
2nd Semester
| BAC 101 | Accounting I | 3 |
| MAT 312 | Business Statistics | 3 |
| ENG 122 | English Composition II | 3 |
| BBM 201 | Principles of Management | 3 |
| Natural Science Elective | 3 or 4 credits |
Sophomore
1st Semester
2nd Semester
BBM 301: Co-op experience optional
Junior
1st Semester
2nd Semester
| ISM 410 | Physical Design and Implementation with DBMS | 3 |
| BBM 412 | Project Management | 3 |
| Humanities Elective | 3 |
| BBA 420 | Data Mining | 3 |
| BBA 430 | Big Data and Visualization | 3 |
Senior
1st Semester
| ISM 420 | Data Modeling and Warehousing | 3 |
| PSY 101 | Introduction to Psychology | 3 |
| OR | |
| SOC 101 | Introduction to Sociology | 3 |
| Business Elective | |
| Business Elective | |
| Humanities Elective | 3 |
2nd Semester
| BBM 402 | Strategic Management | 3 |
| BBA 480 | Capstone Business Analytics | 3 |
| Business Elective | |
| Free Elective | 3 |
| OR | |
| FYE 101 | First Year Experience Seminar | 3 |
| Free Elective | 3 |
Business Analytics Completion Degree
Curriculum
Transfer students who hold an associate degree from a partner institution are required to take the following Business Analytics courses.
Business Analytics Core
The following courses or their equivalents are prerequisites for a degree in Business Analytics:
ENG 122 English Composition II
MAT 205 Introductory Survey of Mathematics
BBM 325 Intro to Business Analytics
BAC 101 Accounting I
BAC 102 Accounting II
CTA 326 Integrating Excel into Business Problem Solving
ECO 101 Economics I
ECO 102 Economics II
BBM 201 Principles of Management
BBM 301 Organizational Behavior
What is a Completion Degree?
A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.