Retail Management; the Prince Program in Retail Management (BSBA)

The Prince Program in Retail Management, established in 1905 by Lucinda Prince, is recognized as one of the few undergraduate programs specifically geared toward preparing students for a career in all aspects of retailing. Retailing is a major segment of the U. S. and global economy. Success in this industry greatly depends upon the retailer’s ability to adapt to changing demographics and lifestyles, respond quickly and effectively to global competition, utilize the available technology, and apply sound marketing and financial management. The Prince Program, leading to the BSBA degree, equips its graduates with the academic foundation and the experiential tools required to succeed in this environment. The major also provides an opportunity to acquire specialized knowledge about this large sector of the economy— the retail industry.

Program Requirements:

Prerequisites for Retail Management Majors

ECON 100	Principles of Microeconomics	4
STAT 118	Introductory Statistics	4

Required Core Courses

BUS 100	Introduction to Business and Management	4
ACCT 110	Financial Accounting	4
ACCT 120	Managerial Accounting	4
BUS 234	Organizational Communication & Behavior	4
BUS 250	Marketing	4
BUS 260	Financial Management	4
BUS 325	Operations Management	4
BUS 340	Strategic Management	4
BUS 370	Internship & Career Management	8

Required Retail Management Courses

BUS 218	HR for Everyone	2
BUS 219	HR for Managers	2
BUS 236	Retail Management	4
BUS 392	Marketing Decision Making	4

The student will select two electives from the following list:

BUS 137	Entrepreneurial Mindset	4
BUS 214	International Business	4
BUS 221	Project Management	4
BUS 230	Why We Buy	4
BUS 231	Creating Brand Value	4
BUS 232A	Intro to Advertising	4
BUS 251	Digital Marketing	4
BUS 270	Business Analytics	4
BUS 325	Operations Management	4