GSM 600 Creativity Innovation & Entrepreneurship_Entrepreneurship: Feasibility Assessment_And Exploring New Business Opportunities
This course will provide an overview of the opportunity recognition/evaluation process by examining how people, the industry, and the social environment interact as an individual identifies or creates and shapes entrepreneurial and intra-organizational opportunities. Entrepreneurial strategies for information gathering and analysis are introduced as well as strategies for developing the entrepreneurs network of intellectual and financial support. The learning objectives will be focused on investigating the critical factors involved in the conception, initiation, and development of new business ventures and corporate innovations at existing firms, including: different sources of entrepreneurial opportunities (personal, economic, industry). students must interview an industry expert as well as an entrepreneur working in the industry in order to develop potential network contacts, interpersonal skills, as well as a comprehensive schema about entrepreneurship/intrapreneurship and about the industry. (3 credits)