2024-2025 Undergraduate Catalog

AD 4120 PROMOTIONAL DESIGN

A studio course in the use of graphic design and advertising to persuade, inform, motivate, brand, engage, promote, make content accessible, and convey meaning. Specific media channels include posters, book covers, animation/motion, social media campaigns, unconventional, experiential, environmental design, and more. Field trip, conference and supply fees apply.

Credits

3

Prerequisite

GD*3014 and AD*3220