2022-2023 Undergraduate Catalog

GD 4221 ADVERTISING DESIGN OMNI-CHANNEL CAMPAIGNS

Advanced study of advertising campaigns conceived and designed for multiple media channels. Emphasis on strategy, concept generation, campaign design, storytelling, branded content, copywriting, and creative thinking. Purchase of supplies, conference ticket/transportation may be required.

Credits

3

Prerequisite

GD*3230 and GD*4220