2022-2023 Undergraduate Catalog

Marketing, B.S.

Admission Requirements

 

Conditions for acceptance into the B.S. Management Program are as follow:             

  1. G.P.A. of 2.5 or higher with 30 or more completed semester hours. If fewer than 30 credits have been completed, GPA will be calculated from all transfer institutions attended.
  2. Complete the GE Foundation requirements with a “C” or better:
  3. Complete all of the following with a “C” or better: 
    • ECO 1020 Principles of Economics I
    • ECO 1021 Principles of Economics II
    • MGS 2150 Business Statistics and Applications
    • ACCT 2200 principles of Accounting I
    • CPS 1032 Microcomputer Applications

General Education 32

Foundations Requirements 13

GE 1000TRANSITION TO KEAN

1

OR

GE 3000TRANSFER TRANSITIONS

1

 

ENG 1030COLLEGE COMPOSITION

3

 

MATH 1044PRECALCULUS FOR BUSINESS

3

OR

MATH 1054PRE-CALCULUS

3

 

COMM 1402SPEECH COMMUNICATION AS CRITICAL CITIZENSHIP

3

GE 2021RESEARCH AND TECHNOLOGY

3

GE 1000, GE 3000: University Requirement for Graduation for all undergraduate students that must be satisfied in one of two ways: Complete GE 1000 (all freshmen and transfers entering with 0-29 credits) OR GE 3000 (transfers entering with 30 credits or more).

ENG 1030, MATH 1044 or Math 1054, COMM 1402 and GE 2021 requires a grade of C or better.

Disciplinary/Interdisciplinary Distribution Requirements

Humanities 6

ENG 2403WORLD LITERATURE

3

ENG 2403: GE Distribution course required of all students.

Select one GE Approved course from one area below:
Fine Arts or Art History

3

Philosophy or Religion

3

Foreign Languages (Must take I and II for credit)

3

Music or Theatre

3

Interdisciplinary

3

Social Sciences 6

HIST 1062WORLDS OF HISTORY: TRADITIONS AND ENCOUNTERS

3

HIST*1062: GE Distribution course required of all students.

Select one GE Approved course from one area below:
Psychology

3

Economics or ES 1010 World Geography

3

Political Science

3

Sociology or Anthropology

3

Interdisciplinary

3

Science and Mathematics 7


CPS 1032MICROCOMPUTER APPLICATIONS

3

CPS 1032 requires a grade of C or better.

Select one Science Lab course from the following areas:
Lab Science: Biology, Chemistry, Environmental Sciences, Earth Science, Forensic Sciences, Interdisciplinary, Physics or Sustainability Sciences

4

Additional Required Courses 12

Additional Required Courses 12

ECON 1020PRINCIPLES OF ECONOMCS I

3

ECON 1021PRINCIPLES OF ECONOMCS II

3

ENG 3090BUSINESS AND PROFESSIONAL WRITING

3

COMM 3590BUSINESS & PROF. COMM

3

ECO 1020 and ECO 1021 requires a grade of C or better.

Academic Major 55

All Major courses require a grade of C or better.

Business Core Requirements 31

ACCT 2200PRINCIPLES OF ACCOUNTING I

3

BLAW 2051BUSINESS LAW I

3

MGS 2030PRINCIPLES OF MANAGEMENT

3

MKT 2500PRINCIPLES OF MARKETING

3

MGS 2150BUSINESS STATISTICS & APPLICATION

4

MGS 3040MANAGEMENT INFORMATION SYSTEMS

3

MGS 3100OPERATIONS MANAGEMENT

3

MGS 3520BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY

3

Marketing Core Requirements 12

MKT 3510CONSUMER BEHAVIOR

3

MKT 3550MARKETING RESEARCH

3

MKT 4220INTERNATIONAL MARKETING

3

MKT 4500SEMINAR IN MARKETING STRATEGY

3

Marketing Electives 9

Select three Marketing courses, with advisement, at the 3000-4000 level.

MKT 3220IMPORT EXPORT PROCEDURES

3

MKT 3260RETAIL MARKETING

3

MKT 3240PROFESSIONAL SELLING

3

MKT 3420RETAIL MKTG. PROCESS

3

MKT 3430ADVERTISING AND MARKETING COMMUNICATION

3

MKT 3431ADVERTISING CAMPAIGNS

3

MKT 3480SPORTS MARKETING

3

MKT 3490INTERNET MARKETING

3

MKT 3500DIRECT MARKETING

3

MKT 3610BUYING AND MERCHANDISING

3

MKT 3630ADVTSG MEDIA PLANNING

3

MKT 3640SALES MANAGMENT

3

MKT 3650MARKETING CHANNELS

3

MKT 3660SERVICES MARKETING

3

MKT 3690BUSINESS TO BUSINESS (B2B) MARKETING

3

MKT 3720LOGISTICS & TRANSPORTATION

3

MKT 4230ADVERTISING CAMPAIGNS

3

MKT 4240CONTEMPORARY ISSUES IN MKT

3

Major Capstone Course 3

MGS 4999INTEGRATIVE BUSINESS STRATEGY

3

MGS 4999 Writing Emphasis Course (WE) Course required by Major. A grade of C or better is required.

 

Free Electives 21

(At least 50% must be 3000/4000 level) 

MKT 3291 (1 credit), MKT 3292 (2 credits) or MKT 3293 (3 credits): Optional Internship/Co-op

MKT 1996 (1 credit): Optional Research Initiative, may be taken twice for credit.

 

 

 

 

 

Total Credit Hours: 120