2020-2021 Undergraduate Catalog

MKT 3455 SERVICES MARKETING

Conceptual foundations of service marketing in consumer sector of banking, brokerage, insurance, health, technology, and professional service areas of the economy. Application of fundamental marketing processes to the service firm, in the profit and not-for-profit sector. An examination of differences between service marketing and product marketing. 

Credits

3

Prerequisite

MKT*3410