MKT 3550 MARKETING RESEARCH
This course aims to equip students with qualitative and quantitative techniques for making marketing decisions. The first part of the course considers the acquisition of data. Research design, sampling procedures, and questionnaire design are discussed in the context of both traditional and online market research. The second part of the course introduces students to data analysis techniques, including cross-tabulations, regression analysis, factor analysis, and conjoint analysis.
Prerequisite
MKT 2500 and, MGS 2150 or ECO 2120