2020-2021 Undergraduate Catalog

GD 3230 COPYWRITING FOR ADVERTISING

A studio/lecture course developing copywriting in advertising. The fundamentals of writing will be primarily for print, as well as radio, TV, and the web. Students will create advertisement with a visual and verbal component. Emphasis will be on the copywriting and design necessary to create advertisements, building on prior knowledge of strategy and concept formulation. Supply fees and laptop required. Formerly: VC 3221.

Credits

3

Prerequisite

ENG*1020 or ENG*1030, GE*2025, and GD*3220 or VC*3220

Offered

EVERY SPRING