2020-2021 Undergraduate Catalog

COMM 3103 MEDIA ADVERTISING & SALES

An examination of the concepts and process of media advertising focusing on the economic, regulatory, global and social forces that impact the management of advertising campaigns in the radio, television, cable, and telecommunication industries. Students will complete a three-part advertising campaign. Replaces MED 3100.

Credits

3

Prerequisite

COMM*2503