2018-2019 Undergraduate Catalog

Marketing

B.S. Marketing

Dr. Shweta Singh, Marketing Coordinator
Contact Phone Number: (908) 737-4711
Email: ssingh@kean.edu

Think of advertising, product development, marketing research, and distribution methods for an effective marketer. Marketing majors look at the social, economic, and cultural interplay in making strategic decisions. Our program provides the core knowledge areas in marketing as well as an opportunity to specialize in a functional area. 

 

Declaration Requirements:             

  1. G.P.A. of 2.5 or higher with 30 or more semester hours. If fewer than 30 credits have been completed, GPA will be calculated from all transfer institutions attended.
  2. Complete the GE Foundation requirements with a “C” or better in ENG 1020, COMM 1402, MATH 1044, GE 2021
  3. Complete all of the following with a “C” or better:

For information regarding College/program mission and student learning outcomes please see http://www.kean.edu/academics/college-business-public-management