BUSM 166 Retail Management

Students will gain an understanding of retail trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussions and projects.

Credits

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

BUSM 166Retail Management

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

II. Course Specification

Course Type

Program Requirement

Credit Hours Narrative

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

Repeatable

N

III. Catalog Course Description

Students will gain an understanding of retail trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussions and projects.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

• Compare and contrast traditional retailers and category specialists.
• Describe how technology is used to support retail businesses.
• Explain the factors relating to visual merchandising, such as store layouts and presentation.
• Compare sale strategies that are used within the different stages of a product's life cycle.
• Describe the flow of goods and services in a retail environment (e.g., inventory control, supply chain, and risk management).
• Evaluate the impact of laws and regulations pertaining to the role and responsibilities of a retail manager.
• Interpret and analyze financial information to make business decisions.
• Compare customer segmentation and customer service strategies that can be used to improve the consumer experience and increase sales.
• Discuss best practices as they relate to recruiting, hiring, and training employees in a retail environment.

V. Topical Outline (Course Content)

VI. Delivery Methodologies