Demonstrate understanding of vocabulary in the functional areas of business: management, operations, marketing, and accounting/finance.
Describe how the legal, social, and ethical considerations are integrated into the operations of business.
Present research, data, analysis, and conclusions through written and oral means.
Create a business strategy that reflects well-conducted market research, analysis of industry trends, and the identification of target markets.
Develop a comprehensive business plan that includes market analysis, financial projections, and the operational strategies necessary for launching and scaling a new venture.
Effectively pitch their business ideas to investors, customers, and stakeholders, using strong communication and persuasion skills.
Apply computer literacy skills to conduct research and analyze business data to make critical and creative marketing decisions, identify new business trends, and address customer/client needs.
Major Code: 4231A
**Alternative plans of study available by contacting your advisor
Fall Semester Freshman Year
| BUSA 215 | Information Science and Data Management | 3 Credits |
| BUSM 145 | Marketing Basics | 3 Credits |
| BUSM 261 | Business Management | 3 Credits |
| SOCY 105 | Human Relations | 3 Credits |
| MATH GE | Any Gen. Ed. Math Course | 3 Credits |
| Total Credit Hours: | 15 |
Spring Semester Freshman Year
| ACCB 129 | Introduction to Bookkeeping* | 3 Credits |
| ACCB 129L | Introduction to Bookkeeping Lab* | 1 Credit |
| BUSM 181 | Human Resources Management | 3 Credits |
| BUSM 262 | Entrepreneurship Essentials | 3 Credits |
| ENGL 101 | Writing and Rhetoric I | 3 Credits |
| ECON 201 | Principles of Macroeconomics | 3 Credits |
| Total Credit Hours: | 16 |
Fall Semester Sophomore Year
| BUSA 101 | Introduction to Business | 3 Credits |
| BUSA 265 | Legal Environment | 3 Credits |
| BUSM 265 | Principles of Project Management | 3 Credits |
PROG ELEC
| Program Electives | 3 Credits |
| COMM 101 | Fundamentals of Oral Communication | 3 Credits |
| Total Credit Hours: | 15 |
Spring Semester Sophomore Year
| BUSA 201 | Business Communications* | 3 Credits |
| BUSM 245 | Digital Marketing | 3 Credits |
| FINA 102 | Personal Finance | 3 Credits |
| BUSM 290 | Program Capstone | 2 Credits |
PROG ELEC
| Program Electives | 3 Credits |
| Total Credit Hours: | 14 |
Program Electives: 6 hours
Additional program elective options are available with advisor approval.
| ACCB 229 | QuickBooks Accounting* | 3 Credits |
| BUSA 207 | Business Statistics for Decision Making I | 3 Credits |
| BUSM 166 | Retail Management | 3 Credits |
| BUSM 285 | Cooperative Education* | 1-3 Credits |
| ECON 202 | Principles of Microeconomics | 3 Credits |
| Total Credit Hours: | 6 |
*Prerequisite or Corequisite required