BUSM 166 Retailing and Merchandising Management

Students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussion and projects.

Credits

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

BUSM 166Retailing and Merchandising Management

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

Business Management & Entrepreneurship

II. Course Specification

Course Type

Program Requirement

Credit Hours Narrative

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

Grading Method

Letter grade

Repeatable

N

III. Catalog Course Description

Students will gain an understanding of retailing trends, technology in the industry, merchandise planning and management, pricing, location, promotional strategies, human resource management, store design and layout, customer service, and the international movement of retailers. Application of class concepts is emphasized through class discussion and projects.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

• Retailing and Merchandising Management
• Compare and contrast traditional retailers and category specialists.
• Describe how technology (e.g., customer databases, integrated systems, and buying and sales forecasting systems) is used to support retail businesses.
• Evaluate the effectiveness of merchandising decisions in the retail industry.
• Explain the factors relating to visual merchandising, such as store layouts and presentation.
• Compare the strategies that are used within the different stages of a product's life cycle.
• Describe the flow of goods and services in a retail environment (e.g., inventory control, supply chain, and risk management).
• Analyze how logistics and supply chain management achieve a sustainable competitive advantage.
• Compare different customer service strategies that can be used to improve the consumer experience.
• Evaluate the impact of laws and regulations pertaining to the role and responsibilities of a retail manager.
• Create and present a strategic plan for a business, including financial strategy and financial performance measures.

V. Topical Outline (Course Content)

VI. Delivery Methodologies

Required Assignments

Assignment Type Title Student Learning Outcomes(s) Quiz Chapters 1 & 2 1, 3 Quiz Chapters 3, 4, 5, 6 3, 6 Quiz Chapters 7, 8, 9, 10 5, 6, 7 Quiz Chapters 11, 12, 13, 14 2, 6, 9 Quiz Chapters 15, 16, 17, 18 3, 4. 8, 10 Discussion Favorite Retailers 1, 8 Discussion Not so – Favorite Retailers 1, 8 Discussion Customer Loyalty 1, 3, 8 Discussion Case Study: Growth Strategy 6, 7 Discussion News Article Varies Discussion Reduce Shrinkage 2, 3, 4, 6, 9 Discussion Store Layout and Design 3, 4, 6, 10 Project Mystery Shopper 3, 4, 8 Project GMROI and Ratios 2, 6, 7 Project Retail Analysis 3, 4, 5, 6, 8, 10 Exam Final Exam 1, 2, 3, 4, 5, 6, 7, 8, 9

Required Text

1. 2.

Required Materials

Required Activities

Specific Course Activity Assignment or Assessment Requirements

Assignment Type Title Student Learning Outcomes(s) Quiz Chapters 1 & 2 1, 3 Quiz Chapters 3, 4, 5, 6 3, 6 Quiz Chapters 7, 8, 9, 10 5, 6, 7 Quiz Chapters 11, 12, 13, 14 2, 6, 9 Quiz Chapters 15, 16, 17, 18 3, 4. 8, 10 Discussion Favorite Retailers 1, 8 Discussion Not so – Favorite Retailers 1, 8 Discussion Customer Loyalty 1, 3, 8 Discussion Case Study: Growth Strategy 6, 7 Discussion News Article Varies Discussion Reduce Shrinkage 2, 3, 4, 6, 9 Discussion Store Layout and Design 3, 4, 6, 10 Project Mystery Shopper 3, 4, 8 Project GMROI and Ratios 2, 6, 7 Project Retail Analysis 3, 4, 5, 6, 8, 10 Exam Final Exam 1, 2, 3, 4, 5, 6, 7, 8, 9 1. 2. 1. 2.