Title Student Learning Outcomes(s) Step 1: Business Idea Brainstorming 1, 2, 3, 6 Step 2: Naming Your Business 1, 2, 3, 5 Step 3: Mission Statement 1, 2, 3 Step 4: Goals/Outcomes 1, 2, 3 Steps 5 & 6: Start Up Costs & Break Even Point 1, 2, 3, 4 Step 7: Business Entity Type 1, 2, 3 Step 8: Demographics/Psychographics/Socialgraphics 1, 2, 3 Step 9: Exploring Your Competition 1, 2, 3 Step 10: Researching Your Location 1, 2, 3, 5 Step 11: Exploring Trends 1, 2, 3, 5 Step 12: Pricing and Positioning 1, 2, 3, 4 Step 13: Product Packaging 1, 2, 3, 4 Step 14: Distribution Channels 1, 2, 3 Step 15: Sales Channels 1, 2, 3, 6 Step 16: Branding 1, 2, 3 Step 17: Promotional Strategy 1, 2, 3, 6 Step 18: Management and Personnel 1, 2, 3 Step 19: Exit Strategy 1, 2, 3 Step 20: Financials 1, 2, 3, 4 Step 21: Supplemental Information 1, 2, 3 Step 22: Executive Summary 1, 2, 3 Final Business Plan 1, 2, 3, 4, 5 Franchise Worksheet 4, 5 Valuation and Loans 4 Business Plan Presentation 1, 2, 3, 4, 5 Final Exam 1, 2, 3, 4, 5, 6 1. 2. 1. 2.