BUSA 250 Principles of Marketing
This course is a survey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.
General Education Competency
[GE Core type]
BUSA 250Principles of Marketing
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
Department
Business & Economics
II. Course Specification
Course Type
Program Requirement
General Education Competency
[GE Core type]
Credit Hours Narrative
3.00 Credits
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
Semester Contact Hours Clinical
0
Grading Method
Letter grade
III. Catalog Course Description
This course is a survey course, covering the basic elements of marketing and the marketing process. In addition, an analysis of product, pricing, promotion, place and distribution will be included. Attention is given to consumer motivation and factors leading to ultimate buying decisions.
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Communicate economic concepts both verbally and visually using marketing presentation techniques
- Key Pricing Models (Cost Plus, Retail markup, and Demand based)
- Target Market Segmentation (Demographic, Psychographic, Behavioristic, and Geographic)
- Prepare an effective Marketing Plan
- International marketing Issues
- Identify relationships between marketing strategies and when to use each.
- Effective Performance
- Participate in the learning process, become more fluent in marketing, and prove integration of marketing concepts.
- Pursuit of Personal Goals
- Apply marketing concepts in both personal and business decisions.
- Global Perspective
- Communicate the relevancy and applicability of marketingconcepts using a global business perspective
V. Topical Outline (Course Content)
Strategic marketing including strategic planning
Marketing Research
Target Marketing and Segmentation
Consumer Buying Behavior
International Marketing
Digital and Social Media Marketing
Services Marketing
Developing New Products, Branding, and Packaging
Marketing Channels – Wholesaling and Retailing
Promotion Mix Overview
Advertising, Personal Selling, Public Relation, and Sales Promotions
Pricing concepts and setting Prices
VI. Delivery Methodologies
Required Assignments
Either Complete a Marketing plan or do a Computer Simulation
Required Exams
3 Unit Tests
Common Final
Required Text
Pride and Ferrell. Marketing, 2016 edition. Cengage Learning 2016
Specific Course Activity Assignment or Assessment Requirements
Either Complete a Marketing plan or do a Computer Simulation
3 Unit Tests
Common Final
1.
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