BUSA 101 Introduction to Business
A survey of business subject areas for both business and non-business students. Topics covered will include business operation and organization, financial management, marketing, accounting, and labor relations. Career opportunities in the field of business will be discussed
General Education Competency
[GE Core type]
BUSA 101Introduction to Business
Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.
I. General Information
Department
Business & Economics
II. Course Specification
Course Type
Program Requirement
General Education Competency
[GE Core type]
Credit Hours Narrative
3.00 Credits
Semester Contact Hours Lecture
45
Semester Contact Hours Lab
0
Semester Contact Hours Clinical
0
Grading Method
Letter grade
III. Catalog Course Description
A survey of business subject areas for both business and non-business students. Topics covered will include business operation and organization, financial management, marketing, accounting, and labor relations. Career opportunities in the field of business will be discussed
IV. Student Learning Outcomes
Upon completion of this course, a student will be able to:
- Communicate business concepts both verbally and in writing.
- Key Financial Ratios (liquidity, profitability, turnover, etc.)
- Identify relationships between marketing, finance, management, and operations.
- Apply business reasoning in both personal and business decisions.
- Participate in the learning process, become more fluent in general business, and utilize business models in decision making.
- Understand better the world of work and careers available
- Communicate the relevancy and applicability of economic concepts using a global business perspective.
V. Topical Outline (Course Content)
Explore 4 major functions of business; Marketing, Finance/Accounting, Management, Operations
Explore Careers – especially entrepreneurship
Economics Overview Micro and Macro issues
International Business Concepts
Ethics in Business
Forms of Business organization
Human Resource Function
Motivating employees
Operations Management
Unions and Management Issues
Marketing –The 4 P’s
Overview of the Accounting function
Ratio Analysis
Securities Markets and Investing
Federal Reserve and the Function of Money
Overview of Legal Environment
VI. Delivery Methodologies
Required Assignments
Prepare Job Search Portfolio or Stock market project tracking 10 staocks for 10 weeks
Required Exams
4 unit Tests
Required Text
Nickels, McHugh, and McHugh. Understanding Business, 11th edition. McGraw-Hill, 2016
Specific Course Activity Assignment or Assessment Requirements
Prepare Job Search Portfolio or Stock market project tracking 10 staocks for 10 weeks
4 unit Tests
1.
2.