Marketing Specialization
The marketing specialization will address the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational goals with consideration of the social, ethical, economic, and international environments.
Marketing Specialization
Core Courses - 9 Credits
| BUS-100 | Introduction to Business | 3 credits |
| BUS-360 | Principles of Marketing | 3 credits |
| ECN-200 | Principles of Economics | 3 credits |
Elective credits - Select 9 credits from this list
| BUS-366 | Marketing Communication | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |
Total Credit Hours: 18