The Bachelor of Science degree program in Business Management provides courses and business-related experiences for students who intend to pursue careers in business management or apply to graduate school.
Course offerings emphasize rigorous analysis of the concepts and principles that are basic to an understanding of the management field. Course work relates theories and ideas to the operating practices and policies of business organizations. These courses provide a unique opportunity for students to explore the workings of management. As supplemental activities to the traditional classroom format, “hands on” classroom experiences provide an awareness of what really happens in the business world not easily obtained through conventional lecture methods. In addition, the general education requirements provide a well-rounded academic foundation.
Cooperative learning experiences (co-ops) are available in the Business Management program for BBM 315 Supervisory Management and HRM 310 Organizational Development. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301 Organizational Behavior may also be completed as a co-op. Elective courses may also be structured as co-ops. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120-credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum 2.5 GPA. The student must contact the office of Work-Integrated Learning (WIL) one semester before they would like to begin their co-op assignment. Once an opportunity description is secured, the WIL office will seek credit approval of the experience from the Business Management Program Chair.
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of this catalog, each graduating student will be able to:
Students pursuing a degree in Business Management are required by College of Business policy to attain a minimum grade of “C” for all program core courses. For the purpose of this policy, program core courses are all Business Management courses. These courses are designated by the prefix “BBM.”
Curriculum - General Education Requirements
English Composition (12 Credits)
Humanities (3 Credits)
| BBM 319 | Business Ethics | 3 |
| VFP 313 | Aesthetics of Film | 3 |
| DSN 110 | Fundamentals of Drawing | 3 |
| TEC 215 | Basic Photography | 3 |
| COM 245 | Writing for the Media | 3 |
| Culinary Arts Elective | 3 |
| Drama Elective | 3 |
| Ethnic Studies Elective | 3 |
| Fine Arts Elective | 3 |
| Foreign Language Elective | 3 |
| History Elective | 3 |
HUM
| Humanities Elective | 3 |
| Literature Elective | 3 |
| Music Elective | 3 |
| Philosophy Elective | 3 |
| Religion Elective | 3 |
Social Science (6 credits)
Mathematics (3 Credits)
| MAT 205 | Introductory Survey of Mathematics | 3 |
Natural Science (3 Credits)
| Natural Science Elective | 3 or 4 credits |
Computer Operations (3 Credits)
| CTA 326 | Integrating Excel into Business Problem Solving | 3 |
Critical Analysis (3 Credits)
| PHI 100 | Introduction to Critical Thinking | 3 |
Citizenship (3 Credits)
Business Core (30 credits)
Business Management Program Core (33 credits)
The College of Business programs require a minimum grade of “C” for program core courses. Students receiving a grade lower than “C” in any required program core course must retake that course.
| BBM 315 | Supervisory Management | 3 |
| BBM 347 | Interpersonal Skills and Professionalism in the Workplace | 3 |
| BBM 370 | Global Business Management | 3 |
| BBM 411 | Operations and Systems Management | 3 |
| BBM 412 | Project Management | 3 |
| BLA 303 | Legal and Ethical Environment of Business | 3 |
| ECO 102 | Economics II | 3 |
| FIN 306 | Corporate Finance | 3 |
| HRM 310 | Organizational Development | 3 |
| HRM 311 | Human Resource Management | 3 |
| MIS 320 | Management Information Systems | 3 |
Business Electives (12 credits)
| Business Elective | 3 |
| Business Elective | 3 |
| Business Elective | 3 |
| Business Elective | 3 |
Free Electives (9 credits)
| Free Elective | 3 |
| Free Elective | 3 |
| Free Elective | 3 |
Students with less than 16 transfer credits are required to take
FYE 101 as one of their free electives.
Business Management with a Concentration in Applied Economics
In the business world, today’s economic environment is both changing and challenging. Business professionals, armed with a working knowledge of current economic principles and issues, have a competitive advantage over their peers who lack such understanding. This five-course concentration, building upon the principles taught in macro and micro economics, is not a theoretical, quantitative or research program, but rather it fosters an applied approach. It seeks real-world answers to real-world challenges: inflation, foreign trade, economic strategy and competitiveness, land use, sustainability, crime, transportation, etc. Whether your career path involves profit or non-profits, local or regional government, banking or investments, this concentration in applied economics adds real value to your degree.
Studying economics can provide you with a deeper understanding of how the world works, particularly in terms of how people make decisions and allocate resources. Here are some reasons why studying economics can be valuable:
- Economics is the study of how individuals, businesses, and governments make decisions about the allocation of scarce resources.
- Better citizenship: Economics provides a framework for understanding public policy issues, such as taxes, trade, and regulation. By understanding these issues, individuals can be better informed citizens and participate more effectively in the political process.
- Analytical skills: Studying economics can develop critical thinking, problem-solving, and analytical skills that can be applied to a wide range of fields and professions.
- Solving real-world problems: Many real-world problems, such as poverty, inequality, and environmental degradation, have economic dimensions. Studying economics can equip individuals with the tools to analyze and solve these problems.
- Career opportunities: Economics provides a strong foundation for a wide range of careers, including finance, business, government, and law.
- Global perspective: Economics provides a global perspective on economic issues, allowing individuals to understand how the global economy functions and how economic policies in one country can affect other countries.
Overall, studying economics can help you to make informed decisions, better understand the world around them, and contribute to economic progress and development.
Required Courses
Total concentration courses are five courses equaling 15 credits
Business Management with a Concentration in Nonprofit Management
The nonprofit industry is one of the fastest growing employers. The industry is seeking out marketers, HR professionals, and managers with an interest in strategic planning within the nonprofit industry. This nonprofit concentration will focus on the following content areas: Introduction to nonprofits, fiscal management, advocacy and public policy, and one specific identified nonprofit course in the student’s program. There are four core courses in the concentration and one specific program course or an internship. Two of the courses are shared between the College of Behavioral Science and the College of Business. This is a concentration for bachelor’s degrees in Business Management, Finance, Marketing, Human Resource Management, and Sports Management.
Required Courses
| NFP 301 | Intro to Nonprofit Agencies | 3 |
| NFP 302 | Management of the Nonprofit Organization | 3 |
| NFP 303 | Foundations of Fiscal Management for Nonprofit | 3 |
| NFP 304 | Advocacy and Public Policy | 3 |
Choose one of the following four courses (3 credits)
| FIN 331 | Finance for Nonprofit | 3 |
| HRM 361 | HRM in Public and Nonprofit Organizations | 3 |
| NFP 307 | Fundraising for Nonprofits | 3 |
| SPM 309 | Sport and Athletics Fundraising | 3 |
Students may substitute any program specific course for an alternate NFP course of their choosing or an internship.
Total concentration courses are five courses equaling 15 credits.
Business Management with a Concentration in Sales Administration
A Business Management Degree with a concentration in Sales Administration provides students with knowledge, skills, and abilities that support career development in sales administration. The service industry is one of the nation’s fastest growing areas. With many professionals retiring in the next five to 10 years, the employment forecast for sales professionals is promising. This concentration prepares students for careers in professional sales, with curriculum focusing on sales techniques, data analysis, technology, consumer behavior, ethics, communication, customer service, presentations and proposals. Students can select one course based on their professional interests that encompass general sales, hospitality, or sports. They will also have opportunities to practice new techniques in class, and then transfer those acquired competencies in the workplace or job interview.
Prerequisites (6 credits)
Students must take the following prerequisites to complete this certificate:
BBM 201 Principles of Management
BMK 305 Marketing
BBM 201 Principles of Management and BMK 305 Marketing are both required courses for the Bachelor of Science in Business Management full degree program.
Total concentration courses are seven courses equaling 15 credits.
Required Courses (9 credits)
| BBM 100 | Customer Service Workshop | 1 |
| BBM 110 | Fundamentals of Ethical Sales Techniques | 1 |
| BBM 308 | Introduction to Sales Force Management | 3 |
| BMK 320 | Consumer Behavior | 3 |
| BBM 415 | Effective Sales Presentations and Proposals | 1 |
Choose one of the following two courses (3 credits)
| BBA 430 | Data Visualization | 3 |
| ISM 350 | Information Technology Policy and Strategy | 3 |
Choose one of the following three courses (3 credits)
| BBM 330 | Power and Negotiation | 3 |
| HSP 201 | Customer Relations in the Hospitality Industry | 3 |
| SPM 310 | Sales in Sports | 3 |
Business Management with a Concentration in Small Business Management
The concentration in Small Business Management in available to all undergraduate business students. The curriculum focuses on the various critical aspects of starting and managing a small business. Content areas relating to the curriculum include marketing, managing, and developing a business plan.
Total concentration courses are six courses equaling 16 credits.
Required Courses (16 credits)
Prerequisites (6 credits)
Two prerequisites,
BBM 201 Principles of Management and
BMK 305 Marketng, need to be met before students can pursue this concentration. These two courses are taken in the business core. Substitutions for the marketing course, with respect to the Sport Management program,
SPM 407 Sport Marketing and Promotions would be permitted.
Business Management with a Concentration in Sport Management
The concentration in Sport Management in the Business Management program provides students with the knowledge and practical experience necessary for a career in Sport Management. The Sport Management concentration is an intensive experiential curriculum based on sport management concepts and objectives. Students will learn the business of sports—from social media and marketing to facilities management, sport finance, event planning, and sport analytics. The concentration in Sport Management integrates project-based learning with practical internship requirements and prepares students for opportunities in the sports industry. In addition to the Sport Management curriculum, the program includes a vital business management component, providing students with the skills necessary to succeed in the corporate areas of this field. The Sport Management concentration offers students a variety of hands-on experiences which enhance their opportunities and career choices. The Sport Management Concentration has existing sport organization internship partners globally and has partnered with sport executives and organizations to provide a project-based opportunity to our students.
Required courses (12 credits)
Total concentration courses are seven courses equaling 21 credits.
Choose one of the following two courses (3 credits)
Choose one of the following two courses (3 credits)
| BBA 301 | Intro to Business Analytics | 3 |
| SPM 400 | Seminar in Sport Analytics | 3 |
Choose one of the following two courses (3 credits)
Business Management Completion Degree
Curriculum
What is a Completion Degree?
A completion degree is a personalized version of a bachelor's degree created exclusively for students who have completed an associate degree at an accredited institution. Completion degrees are available for most Wilmington University Bachelor of Science degrees. A student who expects to transfer a completed associate's degree should communicate with a Wilmington University academic advisor before registering for courses. A transcript with documentation of the conferred degree must be received by Wilmington University to confirm eligibility.
The College of Business programs require a minimum grade of "C" for Business Management Program Core Courses. Students receiving a grade lower than "C" in any required core course must retake that course.
Business Management Program Core Courses
Completion Degree Required Courses
The following courses or their equivalents are prerequisites for a degree in Business Management:
ENG 122 English Composition II
MAT 205 Introductory Survey of Mathematics
BAC 101 Accounting I
BAC 102 Accounting II
BMK 305 Marketing
CTA 326 Integrating Excel into Business Problem Solving
ECO 101 Economics I
ECO 102 Economics II
BBM 201 Principles of Management
Dual-Credit ADVANTAGE™ Accelerated Option
Through Dual-Credit ADVANTAGE™, this accelerated program option allows eligible College of Business students to take up to four selected graduate-level courses in place of selected undergraduate courses and provides the opportunity to be formally accepted into the M.S. in Management or MBA graduate program prior to completion of their bachelor’s degree.
In order to be eligible, students must have completed 75 undergraduate credits and obtained an overall GPA of 3.0 or better and have specific undergraduate courses remaining in their program. Please schedule an appointment with an Academic Advisor to learn if you are eligible to participate in this program and determine your concentration-specific course substitutions and requirements.
Note: These graduate-level courses will fulfill requirements for both the undergraduate and graduate degree programs. Students are required to maintain a 3.0 in all graduate programs.