Certificate in Marketing Analytics
The marketing landscape is changing from a product-focused approach to a customer-centric approach and, because of this, employers have listed marketing analytics as a highly valued skill set for new hires. Today’s marketing professional must not only know how to use data to identify and understand their customers, but also how to synthesize this information with their marketing plans and develop deliverables to track ROI. This certificate is five courses and utilizes classes from both the marketing and data analytics degree programs. Note: Students are held to all prerequisite requirements; some students may require more than 5 courses to complete this certificate.
PREREQUISITES:
BBM 325 Intro to Business Analytics; CTA 326 Integrated Excel in Business Problem Solving; BMK 305 Marketing
15 Credits
Marketing Analytics Certificate Required Classes
| BBA 305 | Advanced Excel for Business Analytics | 3 |
| BBA 430 | Big Data and Visualization | 3 |
| BBA 440 | Web and Social Media Analytics | 3 |
| BMK 400 | Social Media Marketing | 3 |
| BMK 471 | Mobile Marketing | 3 |
*PLEASE NOTE: Courses in certificates must meet the minimum grade requirements for courses in full programs. In addition, a minimum GPA of 2.0 is required for an undergraduate certificate.