Business Analytics, Bachelor of Science
Purpose
Business Analytics is the combination of skills, technologies, applications, and processes used by organizations to gain data-driven insights that can be used for decision making across business functions including finance, marketing, and operations. The program is designed to provide the statistical, analytical, technical and critical thinking skills required to be competitive in the modern business environment that increasingly utilizes large data sources to improve the quality of business decisions.
Program of Study
The Bachelor of Science degree program in Business Analytics provides course work from both the College of Business and the College of Technology. Course offerings emphasize those analytic and critical thinking skills presently needed by business professionals. With the constant development of new technologies there is a need to efficiently collect and store vast amounts of digital data. Students in this program will develop the necessary skills to extract, analyze, organize and present data in a manner that is useful for organizational decision making. The program will require students to develop a high level of quantitative and technological skills. It utilizes the courses from the undergraduate business core, existing courses from the College of Technology, and specialized courses in the area of business analytics.
Cooperative Learning Experiences
Cooperative learning experiences (co-ops) are available in the Business Analytics program utilizing elective courses approved by the program chair. Depending on the co-op experience available and the student’s course completion schedule, other courses such as BBM 301, Organizational Behavior may also be completed as a co-op. Each co-op experience is expected to last for two consecutive semesters and earn the student six credits toward their 120 credit degree.
To be eligible for the co-op the student must have completed 60 credits and have a minimum GPA of 2.5. The student must inform the Director of the Co-op program and the Business Analytics Program Chair one semester before they would like to begin a co-op assignment.
Program Competencies
In addition to achieving the Wilmington University undergraduate graduation competencies given in the Academic Information section of the catalog, each graduating student will be able to:
Effectively evaluate and frame business problems and acquire knowledge and skills of statistical tools available to analyze business problems such as the Business Intelligence Concepts of Online Analytical Processing and data mining.
Utilize critical thinking strategies to evaluate problems and solutions and make recommendations based on client needs utilizing appropriate analytical tools.
Demonstrate effective information literacy and communication with valid and reliable research as it relates to the field of business analytics.
Apply the ethical standards as required by professionals in the business analytics field.
Curriculum
General Education Requirements (27 credits)
Humanities Elective (3 credits)
Natural Science Elective (3 credits)
Social Science Electives (6 credits)
Select two courses from the following:
| PSY 101 | Introduction to Psychology | 3 |
| SOC 101 | Introduction to Sociology | 3 |
| History/Political Science Elective | |
Business Core (33 credits)
BBM 301: available as a co-op
Business Analytics Core (30 credits)
| ISM 330 | Business Intelligence | 3 |
| ISM 410 | Physical Design and Implementation with DBMS | 3 |
| ISM 420 | Data Modeling and Warehousing | 3 |
| PHI 314 | Ethics for Computer Professionals | 3 |
| BBM 412 | Project Management | 3 |
| BBA 305 | Advanced Excel for Business Analytics | 3 |
| BBA 350 | Advanced Statistics for Business Analytics | 3 |
| BBA 420 | Data Mining | 3 |
| BBA 430 | Big Data and Visualization | 3 |
| BBA 480 | Capstone Business Analytics | 3 |
Business Electives (9 credits)
Choose from the following:
| BAC 201 | Intermediate Accounting I | 3 |
| BAC 202 | Intermediate Accounting II | 3 |
| BMK 321 | Marketing Research | 3 |
| FIN 306 | Corporate Finance | 3 |
| FIN 410 | Financial Reporting and Analysis | 3 |
| BBA 360 | Forecasting for Business Analytics | 3 |
| BBA 370 | Simulation for Business Analytics | 3 |
Certain courses may be available as a co-op
Suggested Program Sequence
Freshman
1st Semester
| CTA 226 | Integrating Excel into Business Problem Solving | 3 |
| ENG 121 | English Composition I | 3 |
| MAT 121 | College Math I | 3 |
| PHI 100 | Introduction to Critical Thinking | 3 |
| Social Science Elective | |
2nd Semester
Sophomore
1st Semester
2nd Semester
| BBM 320 | Business Communications | 3 |
| FIN 305 | Financial Management | 3 |
| HUM 360 | Human World Views: 3500 BCE–1650 AD | 3 |
| Humanities Elective | |
| BBA 305 | Advanced Excel for Business Analytics | 3 |
Junior
1st Semester
| BBM 301 | Organizational Behavior | 3 |
| BMK 305 | Marketing | 3 |
| BBA 350 | Advanced Statistics for Business Analytics | 3 |
| MIS 320 | Management Information Systems | 3 |
| Social Science Elective | |
BBM 301: Co-op experience optional
2nd Semester
| ISM 410 | Physical Design and Implementation with DBMS | 3 |
| BBM 412 | Project Management | 3 |
| PHI 314 | Ethics for Computer Professionals | 3 |
| HUM 361 | Human World Views: 1650 AD–Present | 3 |
| BBA 420 | Data Mining | 3 |
Senior
1st Semester
| ISM 420 | Data Modeling and Warehousing | 3 |
| BBA 430 | Big Data and Visualization | 3 |
| Business Elective | |
| Business Elective | |
| Free Elective | |
2nd Semester
| BBM 402 | Strategic Management | 3 |
| BBA 480 | Capstone Business Analytics | 3 |
| Business Elective | |
| Free Elective | |
| Free Elective | |