COMM 324CD Social Media: Social Listening and Analytics
Social Media and Analytics prepares students to create content and measure its effectiveness across social media platforms. Social Media is an integral part of any communications strategy, and by creating content for a client, students will have an opportunity to implement social listening techniques and create content that benefits a specific brand. Through this course, students use customers’ perception and online activity as a metric to gauge and analyze the effectiveness of the social media content they have created. Students will be taught how to engage in “social listening” and deepen their understanding of the online marketplace.