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Joint BA in Public Relations/Marketing Communications

The Joint BA in Public Relations and Marketing Communications is offered in our traditional undergraduate program, and also in our online, Complete Degree Program for adult learners. The programs are identical, with the exception of the capstone experience, which for the Complete Degree program is tailored to the online environment.

PR/MarCom students in both programs complete 48 credits in this joint major with The Business School, including three core courses, 6 required courses, and 3 electives, at least one of which must be at the 300 level.

Program Requirements:

Step One: Core Courses

COMM 121Visual Communication

4
COMM 186Introduction to Public Relations and Integrated Marketing Communications

4
COMM 281Content Creation and Strategy

4

Step Two: Required Courses

COMM 210Introduction to Graphic Design

4
COMM 286Intro to Advertising Practice and Branding

4
COMM 324Social Media: Social Listening and Analytics

4
BUS 270Business Analytics

4
BUS 250Principles of Marketing

4

Step Three: Electives

Students select three courses from this list; one must be at the 300 level.

COMM 122Media Writing and Editing

4
COMM 181Public Speaking and Presentation

4
COMM 312Health Communications

4
COMM 320Media and the First Amendment

4
COMM 323Digital Cultures

4
COMM 325Creating and Managing a Communications Campaign

4
BUS 221Project Management

4
BUS 224Social Action Leaders

4
BUS 230Why We Buy

4
BUS 251Digital Marketing

4
COMM 370Internship

Variable
COMM 380Capstone Internship

Variable

Step Four Capstone

COMM 390Studio 5: A Communication Workplace

4

While not required, it is recommended that PR/MarCom majors also consider taking:

  • ECON 100, Principles of Microeconomics
  • PSYC 101, Introduction to Psychological Science
  • COMM 110, COMM 112, COMM 114

While an internship isn’t mandatory, it is strongly recommended