MKT211 Principles of Advertising
This course introduces students to the role that advertising plays in the overall marketing communication process, which companies use in today's business environment. It provides a survey of the social, historical, and electronic role of advertising and its application in business. Topics will include advertising planning, media strategy, creative execution, consumer behavior, campaign management, and the role of advertising agencies and governmental regulations.
Prerequisite
Reading proficiency and Writing proficiency or
RWR090 Reading Writing and Reasoning Minimum Grade of: C
Attributes
Business Elective
Free Elective