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Fashion Marketing (Minor)

A minor in fashion marketing provides students with specialized knowledge in the fashion industry, specifically in retail buying, product development, and fashion promotion. Students minoring in fashion marketing acquire expertise applicable to jobs in fields such as assistant retail buyer, wholesale account manager, product allocator, retail manager, visual merchandiser, and fashion event coordinator.

Minimum Grade Requirements: A cumulative GPA of 2.0 or better is required for courses in the minor.

Residency Requirement: Students must complete at least 12 credits of the minor requirements at Marymount.

Minor Requirements

Minor Elective Course

Pick one (1) course from the following:
FD 306Apparel Design II

3

OR

MKT 211Visual Merchandising

3

Minor Required Courses

 
MA 132Statistical Analysis *

3

VIS 224Digital Publishing

3

MKT 230Omnichannel Fashion Merchandising

3

MKT 301Principles of Marketing

3

MKT 440Fashion in the Global Marketplace

3