2021-2022 Undergraduate Catalog

MKT 4410 MARKETING RESEARCH

This course is designed as an introduction to basic tools of marketing research. The application of behavioral science and quantitative methods to solving marketing problems. Hypothesis testing, questionnaire construction, sampling, and data analysis. Techniques include statistical inference tests, decision theory, Chi-square, and regression and correlation.


Credits

3

Prerequisite

MKT*3410 and MGS*2120