MKT3425 RETAIL BUYING/MERCH. MGT.

Analysis of consumer demand and the problems of effectively anticipating and responding to it. Buying policies relating to the selection and development of merchandise resources, pricing and repricing policies, the effect of markup, markdown, stockturn and inventory valuation on profit; elements of fashion merchandising. Case studies, field projects. Prerequisite: MKT 3420 CAT. NO CHANGED FROM MGS 3420