2019-2020 Undergraduate Catalog

Graphic Design, B.F.A.: Interactive Advertising Option

Adviser: Prof. Robin Landa

rlanda@kean.edu

GLAB-516, (908) 737-4744

This B.F.A. degree is a studio-oriented design program. Students focusing on Interactive Advertising will develop expertise in the creation of visual messages for branding and advertising. The curriculum includes a concentration in this design discipline and a broad foundation in the liberal arts, studio arts, and art history. Emphasis is on creative problem-solving, design competence, and technical skills. The program of study also develops skills in critical thinking, and oral and written communications.

Students are required to maintain a 3.0 GPA in all major requirements to continue in the program and to receive the BFA degree.

Upon completion of GD 3020 Graphic Design Fundamentals I, students are required to submit a portfolio of creative work for Continuation Review. Successful evaluation at the review along with 3.0 GPA is mandatory in order to continue in the program and to receive the BFA Degree.

The program is fully accredited by the National Association of Schools of Art and Design. (NASAD)

General Education 32

Foundation Requirements 13

GE 1000TRANSITION TO KEAN

1

OR

GE 3000TRANSFER TRANSITIONS

1

 

ENG 1030COLLEGE COMPOSITION

3

 

MATH 1000ALGEBRA FOR COLLEGE STUDENTS

3

OR

MATH 1010FOUNDATIONS OF MATH

3

OR

MATH 1016STATISTICS

3

OR

MATH 1030PROBLEM SOLVING IN MATH

3

OR

MATH 1054PRE-CALCULUS

3

 

COMM 1402COMMUNICATION AS CRITICAL CITIZENSHIP

3

GE 2025RESEARCH & TECHNOLOGY

3

GE 1000, GE 3000: University Requirement for Graduation for all undergraduate students that must be satisfied in one of two ways: Complete GE 1000 (all freshmen and transfers entering with 0-29 credits) OR GE 3000 (transfers entering with 30 credits or more).

ENG 1030: Requires a C or better

Disciplinary and Interdisciplinary Distribution Requirements 19

Humanities 6

ENG 2403WORLD LITERATURE

3

AH 1700ART FROM PREHISTORY THROUGH MIDDLE AGE

3

ENG 2403: GE Distribution Course required of all students.

Social Sciences 6

HIST 1062WORLDS OF HISTORY: TRADITIONS AND ENCOUNTERS

3

HIST 1062: GE Distribution Course required of all students.

Select One GE Approved course from on selection below:
Psychology

3

Economics or ES 1010 World Geography

3

Political Science

3

Sociology or Anthropology

3

Interdisciplinary

3

Science and Mathematics 7

Select one Math or Computer Science course from below:

MATH 1000ALGEBRA FOR COLLEGE STUDENTS

3

MATH 1010FOUNDATIONS OF MATH

3

MATH 1016STATISTICS

3

MATH 1030PROBLEM SOLVING IN MATH

3

MATH 1054PRE-CALCULUS

3

OR

CPS 1032MICROCOMPUTER APPLICATIONS

3

CPS 1231FUNDAMENTALS OF COMPUTER SCIENCE

4

Select One GE Approved Science course from one area below:
Biology

4

Chemistry

4

Earth Science

4

Environmental Sciences

4

Physics

4

Additional Required Courses 6

Additional Required Courses 6

AH 1700ART FROM PREHISTORY THROUGH MIDDLE AGE

3

AH 3740MODERN ART

3

Academic Major 78

All Major courses require a grade of C or better and 3.0 GPA minimum

Foundation Core 9

DSN 1100INTRODUCTION TO DESIGN & VISUAL CULTURE

3

DSN 1101VISUAL FORM I

3

DSN 1103VISUALIZATION TECHNIQUE I

3

Major Required Courses 51

 
GD 1000COMPUTERS IN GRAPHIC DESIGN I

3

GD 2005STUDIO SKILLS

3

GD 2010TYPOGRAPHY I

3

GD 3010TYPOGRAPHY II

3

GD 3020GRAPHIC DESIGN FUNDAMENTALS I

3

GD 3021GRAPHIC DESIGN FUNDAMENTALS II

3

GD 3030HISTORY OF VISUAL COMMUNICATIONS

3

GD 3220ADVERTISING I

3

GD 3230COPYWRITING FOR ADVERTISING

3

GD 3320WEB & INTERACTIVE DESIGN I

3

GD 3321MOTION GRAPHICS DESIGN I

3

GD 4101CONCEPT TO PRINT

3

GD 4120PROMOTIONAL DESIGN

3

GD 4220ADVERTISING II

3

GD 4222DESIGN OF ADVERSTISING

3

 

GD 4223BRAND STRATEGIES AND DESIGN

3

OR

GD 4121IDENTITY AND INFORMATION DESIGN

3

 

GD 4099GRAPHIC DESIGN PORTFOLIO

3

GD 3220: Writing Emphasis (WE) course.

Major Elective Courses 12

Selected with advisement from 2000 level or above.

Internship/Practicum 3

Select 3 credits from the following:

GD 3001GRAPHIC DESIGN/ADVERTISING INTERNSHIP

1

GD 3002GRAPHIC DESIGN/ADVERTISING INTERNSHIP

2

GD 3003GRAPHIC DESIGN/ADVERTISING INTERNSHIP

3

GD 4090DESIGN STUDIO PRACTICUM

3

Major Capstone Course 3

DSN 4000CRITICAL PERSPECTIVES IN DESIGN

3

Free Electives 4

At least 50% must be 3000-4000 level.

GD 1996 (Optional) Research Experience course (1 credit). May be taken up to two times in this area.

Total Credit Hours: 120