MKT 3650 MARKETING CHANNELS
The course offers a detailed examination of marketing channels as a functional area of marketing. Covers manufacturers, services providers, wholesalers, transportation companies, and other actors in marketing channels. Focus on behavior dimensions of channel relations, the role of channel members, channel conflicts and channel control (formerly MKT 3450). Prerequisite(s): MKT 2500 Semester Hours: Three (3) Limitation on Enrollment: 30 Elective in Marketing
Prerequisite
MKT*2500