BUSM 262 Entrepreneurship Essentials

This course is designed to introduce students to the concept of entrepreneurship. Students will acquire the knowledge of the nature and scope of entrepreneurship, and understand the value of an entrepreneurial mindset. Students will examine traits and behaviors fundamental to becoming a successful leader and will be exposed to the first steps of the entrepreneurial process including the development of a business plan.

Credits

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

BUSM 262Entrepreneurship Essentials

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

II. Course Specification

Course Type

Program Requirement|{D7A8FC71-978F-4003-9933-512C476323B2}

Credit Hours Narrative

3 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

Repeatable

N

III. Catalog Course Description

This course is designed to introduce students to the concept of entrepreneurship. Students will acquire the knowledge of the nature and scope of entrepreneurship, and understand the value of an entrepreneurial mindset. Students will examine traits and behaviors fundamental to becoming a successful leader and will be exposed to the first steps of the entrepreneurial process including the development of a business plan.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

• Utilize screening and feasibility tools and be able to conduct a feasibility analysis to determine the worthiness of a potential new business idea.
• Identify financial requirements of a new business and be able to understand and develop pro forma financial statements (e.g. income statement, balance sheet, cash flow, etc.)
• Present a completed business plan with visual support.
• Demonstrate an understanding of the principles of defining innovative business opportunities and developing new business ventures.
• Discuss elements of leadership and how it affects business success.
• Compare and contrast characteristics of business-to-business e-commerce and business-consumer e-commerce.
• Explain federal, state, and local regulations that affect small business ownership.
• Complete a full business plan including the development of an executive summary, industry and market analysis, a marketing strategy and plan, operation plan, product/service development plan, and company structure.

V. Topical Outline (Course Content)

VI. Delivery Methodologies

Specific Course Activity Assignment or Assessment Requirements

Title Student Learning Outcomes(s) Step 1: Business Idea Brainstorming 1, 2, 3, 6 Step 2: Naming Your Business 1, 2, 3, 5 Step 3: Mission Statement 1, 2, 3 Step 4: Goals/Outcomes 1, 2, 3 Steps 5 & 6: Start Up Costs & Break Even Point 1, 2, 3, 4 Step 7: Business Entity Type 1, 2, 3 Step 8: Demographics/Psychographics/Socialgraphics 1, 2, 3 Step 9: Exploring Your Competition 1, 2, 3 Step 10: Researching Your Location 1, 2, 3, 5 Step 11: Exploring Trends 1, 2, 3, 5 Step 12: Pricing and Positioning 1, 2, 3, 4 Step 13: Product Packaging 1, 2, 3, 4 Step 14: Distribution Channels 1, 2, 3 Step 15: Sales Channels 1, 2, 3, 6 Step 16: Branding 1, 2, 3 Step 17: Promotional Strategy 1, 2, 3, 6 Step 18: Management and Personnel 1, 2, 3 Step 19: Exit Strategy 1, 2, 3 Step 20: Financials 1, 2, 3, 4 Step 21: Supplemental Information 1, 2, 3 Step 22: Executive Summary 1, 2, 3 Final Business Plan 1, 2, 3, 4, 5 Franchise Worksheet 4, 5 Valuation and Loans 4 Business Plan Presentation 1, 2, 3, 4, 5 Final Exam 1, 2, 3, 4, 5, 6 1. 2. 1. 2.