BUSM 165 Marketing and E-Commerce

This course provides an overview of marketing processes and principles and prepares students to make strategic marketing decisions in small business environments. Working individually and in teams, students will compare and contrast marketing channels to develop marketing programs that integrate traditional and contemporary practices.

Credits

4 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

BUSM 165Marketing and E-Commerce

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

Business Management & Entrepreneurship

II. Course Specification

Course Type

Program Requirement

Credit Hours Narrative

4 Credits

Semester Contact Hours Lecture

45

Semester Contact Hours Lab

0

Semester Contact Hours Clinical

0

Grading Method

Letter grade

Repeatable

N

III. Catalog Course Description

This course provides an overview of marketing processes and principles and prepares students to make strategic marketing decisions in small business environments. Working individually and in teams, students will compare and contrast marketing channels to develop marketing programs that integrate traditional and contemporary practices.

IV. Student Learning Outcomes

Upon completion of this course, a student will be able to:

• Explain the overall importance of marketing and how it fits into the business environment.
• Discuss how the marketing mix (the four P's) is used to address the needs and wants of consumers.
• Analyze the impact that the six external environmental factors have on marketing strategies.
• Use strategic planning models to organize marketing decision making.
• Explain the strategic function that marketing plays in the profitability of a business.
• Recognize how the global environment impacts marketing.
• Conduct primary marketing research to evaluate marketing decisions.
• Create and present a marketing plan for a product or service that targets a distinct market segment.

V. Topical Outline (Course Content)

VI. Delivery Methodologies

Required Assignments

Assignment Type Title Student Learning Outcomes(s) Quiz Chapters 1, 2, 3, 4, 5 1, 3, 4, 6 Quiz Chapters 6, 7, 8, 9 2, 3, 7 Quiz Chapters 10, 11, 12 2, 3, 4 Quiz Chapters 13, 14, 15 1, 4, 5 Quiz Chapters 16, 17, 18, 19 2, 4, 5, 8 Quiz Chapters 20, 21 2, 3, 4, 7 Discussion About….The Business 3, 7, 8 Discussion About…The Competition 3, 4, 8 Discussion Trends in Marketing 1, 3 Discussion Print Materials 4, 8 Discussion Marketing Ideas 8 Discussion Facebook/E-Newsletter 4, 8 Indiv Project TV/Newspaper/Radio 4, 8 Indiv Project E-Commerce Security 1, 6 Indiv Project Risk Map/Policy Statement 3, 6 Indiv Project Sales Techniques 2 Team Project About…The Customers 2, 4, 8 Team Project You Tube Video 8 Team Project Marketing Plan 8 Team Project Marketing Ideas Research Project 2, 4, 6, 8 Team Project Marketing Presentations 8 Exam Final Exam 1, 2, 3, 4, 5, 6, 7, 8

Required Materials

Required Activities

Specific Course Activity Assignment or Assessment Requirements

Assignment Type Title Student Learning Outcomes(s) Quiz Chapters 1, 2, 3, 4, 5 1, 3, 4, 6 Quiz Chapters 6, 7, 8, 9 2, 3, 7 Quiz Chapters 10, 11, 12 2, 3, 4 Quiz Chapters 13, 14, 15 1, 4, 5 Quiz Chapters 16, 17, 18, 19 2, 4, 5, 8 Quiz Chapters 20, 21 2, 3, 4, 7 Discussion About….The Business 3, 7, 8 Discussion About…The Competition 3, 4, 8 Discussion Trends in Marketing 1, 3 Discussion Print Materials 4, 8 Discussion Marketing Ideas 8 Discussion Facebook/E-Newsletter 4, 8 Indiv Project TV/Newspaper/Radio 4, 8 Indiv Project E-Commerce Security 1, 6 Indiv Project Risk Map/Policy Statement 3, 6 Indiv Project Sales Techniques 2 Team Project About…The Customers 2, 4, 8 Team Project You Tube Video 8 Team Project Marketing Plan 8 Team Project Marketing Ideas Research Project 2, 4, 6, 8 Team Project Marketing Presentations 8 Exam Final Exam 1, 2, 3, 4, 5, 6, 7, 8 1. 2. 1. 2.