AGRI 160 Introduction to Agriculture Selling

This course covers the principles of salesmanship and their application to the agricultural business. Topics will include attitude and value systems, basic behavioral patterns, the purchase decision process, relations of sales to marketing, selling strategies, preparing for sales calls, making sales presentations, and handling objections and closing sales. Emphasis is placed on application of principles to real world situations and on building sales skills through class projects.

Credits

3.00 Credits

AGRI 160Introduction to Agriculture Selling

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

II. Course Specification

Credit Hours Narrative

3.00 Credits

III. Catalog Course Description

This course covers the principles of salesmanship and their application to the agricultural business. Topics will include attitude and value systems, basic behavioral patterns, the purchase decision process, relations of sales to marketing, selling strategies, preparing for sales calls, making sales presentations, and handling objections and closing sales. Emphasis is placed on application of principles to real world situations and on building sales skills through class projects.

IV. Student Learning Outcomes

V. Topical Outline (Course Content)

VI. Delivery Methodologies