HOSP 151 Hospitality Marketing*

This course takes a practical perspective in introducing students to the marketing of hotels, restaurants, and clubs. Students are introduced to market segmentation, marketing research, sales, advertising, public relations, promotions, packaging, pricing strategies, revenue maximization, travel purchasing systems, and the future of hospitality marketing.

Credits

3.00 Credits

HOSP 151Hospitality Marketing*

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

II. Course Specification

Credit Hours Narrative

3.00 Credits

III. Catalog Course Description

This course takes a practical perspective in introducing students to the marketing of hotels, restaurants, and clubs. Students are introduced to market segmentation, marketing research, sales, advertising, public relations, promotions, packaging, pricing strategies, revenue maximization, travel purchasing systems, and the future of hospitality marketing.

IV. Student Learning Outcomes

V. Topical Outline (Course Content)

VI. Delivery Methodologies