BUSM 165 Marketing and E-Commerce

This course provides an overview of marketing processes and principles and prepares students to make strategic marketing decisions in small business environments. Working individually and in teams, students will compare and contrast marketing channels to develop marketing programs that integrate traditional and contemporary practices.

Credits

4.00 Credits

BUSM 165Marketing and E-Commerce

Please note: This is not a course syllabus. A course syllabus is unique to a particular section of a course by instructor. This curriculum guide provides general information about a course.

I. General Information

Department

II. Course Specification

Credit Hours Narrative

4.00 Credits

III. Catalog Course Description

This course provides an overview of marketing processes and principles and prepares students to make strategic marketing decisions in small business environments. Working individually and in teams, students will compare and contrast marketing channels to develop marketing programs that integrate traditional and contemporary practices.

IV. Student Learning Outcomes

V. Topical Outline (Course Content)

VI. Delivery Methodologies