Marketing Specialization
The Marketing specialization will address the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organizational goals, with consideration of the social, ethical, economic, and international environments. Students majoring in Digital Marketing may not also take the Marketing specialization.
Requirements
18 credits
Introduction (3 credits)
Complete one course.
| BUS-100 | Introduction to Business | 3 credits |
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| or | |
| BUS-101 | Introduction to Sport Administration | 3 credits |
Core Courses (6 credits)
| BUS-360 | Principles of Marketing | 3 credits |
| ECN-200 | Principles of Economics | 3 credits |
Electives (9 credits)
Complete three courses.
| BUS-366 | Marketing Communication | 3 credits |
| BUS-383 | Digital Marketing Essentials | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |