BUS-466 Consumer Behavior
A study of how consumer psychological processes interact with both social and situational influences to shape consumer perceptions, decision-making processes, and purchase behavior. The social identity of distinctive groups of consumers who express ethnic, age-related, or lifestyle values through market and media choices will also be examined.
Prerequisite
BUS-360 or PSY-101 or PSY-203 must be completed prior to registering for this course.