Marketing and Digital Media (36 credits)
Students pursuing a Marketing and Digital Media (MDM) major are introduced to essential concepts in business, marketing and a variety of visual digital communication areas.The MDM major provides a combination of business and digital media courses focused on an emerging area within the field of marketing. The courses in this major meet the rapidly shifting digital landscape in today's internet driven world. Students pursuing this major can not double major with Business and /or Art and Design.
Prerequisites
The credits for the math requirement (
MAT-125) are counted in the Professional Foundations minor.
| MAT-125 | Data Analysis and Statistics | 3 credits |
| ECN-200 | Principles of Economics | 3 credits |
Business and Accounting Core Courses - 15 credits
| ACC-221 | Financial Accounting | 3 credits |
| BUS-100 | Introduction to Business | 3 credits |
| BUS-225 | Principles of Management | 3 credits |
| BUS-360 | Principles of Marketing | 3 credits |
| BUS-492 | Career and Professional Foundations | 1 credit |
| BUS-497 | Internship | 1-6 credits |
2 credits of internship are required and should be taken with BUS-492.
Advanced Marketing Courses - 6 credits
Select 6 credits from the following list of courses
| BUS-366 | Marketing Communication | 3 credits |
| BUS-460 | Social Media Marketing | 3 credits |
| BUS-466 | Consumer Behavior | 3 credits |
| BUS-469 | Marketing Strategy | 3 credits |
Art and Digital Media -12 credits
Complete the following core course:
| ART-171 | Introduction to Digital Media | 3 credits |
Art and Digital Media Electives - 9 Credits
Select 9 credits from the following course list.