Marketing, B.B.A.

General Education Curriculum (45-46)

Refer to the General Education Curriculum (GEC) listed in this catalog.

Only MAT 1302 is acceptable for the GEC math requirement.

Some courses listed in program “Major Requirements” or “Required Related Courses,” (noted with an asterisk [*]), may be used to meet requirements in the GEC. Although these courses fulfill requirements in each area, credit hours for these courses, if taken for the GEC, may only be counted in the GEC.

Complete Graduation Requirements are listed in this catalog.

Required Related Courses (3-12)

Major Requirements (66)

Business Core (39)

Marketing Requirements (18)

MKT 4311	Marketing Research	3 Credits
MKT 4321	Contemporary Mkt Strategy	3 Credits

and any four of the following:

MKT 3328	Retailing	3 Credits
MKT 3331	Sales Management	3 Credits
MKT 3341	Prin of Advertising	3 Credits
MKT 3349	Consumer Behavior	3 Credits
MKT 4334	Advertising Campaign	3 Credits
MKT 4342	International Marketing	3 Credits

Business Electives (9)

must be business advanced electives (3000 or above) to be chosen in consultation with the academic advisor.